Case Study: Cancer Council SA achieves record sign-ups with Anomaly’s Meta campaign

Cancer Council SA achieves a record increase in Do It For Cancer sign-ups with Anomaly

The customer, Cancer Council SA, faced the challenge of driving traction and donations for its annual Do It For Cancer campaign. They approached the vendor, Anomaly, to create an effective digital marketing strategy that leveraged their branding and inspired people to fundraise.

Anomaly strategized and executed a comprehensive Meta strategy across paid and organic channels. They developed a suite of engaging image and video assets designed to emotionally connect with the audience. This solution led to a record increase in sign-ups for the campaign, allowing Cancer Council SA to raise more money for cancer research.

Cancer Council SA