Case Study: NetSeer achieves real-time business incident detection and reduced false positives with Anodot

Netseer Sees Results with Anodot Real Time Business Incident Detection

NetSeer, a Sunnyvale-based adtech company known for its ConceptGraph™ intent engine and InImage advertising solution, struggled with monitoring because static thresholds in their Graphite-based alerts generated too many false positives or missed important events. This made it difficult to spot site-specific errors, unexpected performance issues after deployments, or meaningful daytime traffic drops that should trigger operational responses.

By integrating Anodot with Graphite, NetSeer gained real-time anomaly detection that automatically learned normal patterns and surfaced incidents immediately. The solution identified browser script errors, traffic drops, and deployment problems, enabling faster incident response, more informed Amazon cluster scaling (saving infrastructure costs), reduced revenue risk from undetected issues, and rapid company-wide adoption.

NetSeer

Amir Bakhshaie

Head of Product