Case Study: Mobile Gaming Company achieves real-time detection of cross-promotion glitches with Anodot

Mobile Gaming Giant Faced Costly Delays For Addressing Cross Promotion Glitches

The Mobile Gaming Company, a fast-growing global entertainment brand, relied on its in-house cross-promotion system to drive a major share of revenue. But bugs or small changes in that backend could quickly disrupt offers and in-app purchases, causing delayed insights and even more than 15% loss in in-app purchase revenue. Anodot helped the team move beyond weekly Tableau monitoring and manual checks.

Anodot implemented automated anomaly detection with real-time notifications, giving the company immediate visibility into breakdowns across impressions, clicks, and conversions. As a result, the Mobile Gaming Company could react faster to issues and better capitalize on what was working, reducing revenue risk and protecting its cross-promotion performance.