Case Study: a mobile gaming giant achieves real-time anomaly detection and faster issue response with Anodot

Mobile Gaming Giant cuts 15% in-app purchase losses with Anodot

Anodot helped a mobile gaming giant overcome the challenge of delayed insights into its critical cross-promotion advertising system. The company's in-house system, a major revenue driver, was prone to glitches that could cause over a 15% loss in in-app purchase revenue. Their manual monitoring using Tableau dashboards meant problems, like rapid declines in installations, were often discovered days after the fact, leading to significant revenue and user losses.

The solution was implementing Anodot's automated anomaly detection service. This provided real-time alerts and automated correlations, enabling immediate reaction to issues like app crashes or drops in installations. As a result, the company shifted from discovering problems days later to addressing them in real time, protecting revenue and making their monitoring processes vastly more effective and efficient. Teams across backend development, finance, and analytics now rely on Anodot daily for actionable insights.