Case Study: Minute Media protects ad revenue with real-time insights and alerts from Anodot

Minute Media Protects Revenue Using Real-Time Data Insights and Alerts from Anodot

Minute Media is a technology-driven digital content company whose Voltax platform and video player power publishing and ad monetization for brands like The Players’ Tribune and FanSided. As the business scaled and ingested data from dozens of partners into a single BigQuery source, manual monitoring became untenable — teams struggled to detect data integrity issues, VAST/VPAID video errors, invalid traffic (fraudulent bot clicks), and Google Ad Manager deductions that threatened ad revenue and profit margins.

Minute Media integrated Anodot’s autonomous anomaly detection across AdOps, BI/SEO, sales and marketing to automate alerts and root‑cause analysis. By mapping metrics and dimensions and surfacing granular anomalies (e.g., IVT sources, VAST error types, problematic bids), the company now detects and investigates issues faster, reclaims lost revenue, reduces the risk of costly Google penalties, and frees analysts from repetitive reporting — protecting hundreds of thousands to millions in potential lost revenue.

Minute Media

Farangiz Fayz

Data Analyst