Case Study: Freshly achieves real-time business metrics observability with Anodot

Freshly scales business observability with Anodot to catch anomalies in real time

Freshly, a prepared meal delivery service, faced the challenge of scaling business metrics observability as it grew beyond startup intuition. With numerous business metrics to monitor, manually detecting abrupt, revenue-impacting anomalies became impossible. They turned to vendor Anodot and its Autonomous Business Monitoring product to provide real-time, AI-driven anomaly detection.

The solution implemented by Anodot continuously monitors millions of metrics for material anomalies, correlates related incidents, and prioritizes alerts with root cause guidance. This allowed Freshly's data team to respond to issues at the speed of business, minimizing revenue loss. The measurable impact includes supporting the company's high profitability, with an estimated revenue per employee of $140,408, significantly above the small business average.

Freshly