Case Study: Penske Media Corporation (PMC) achieves rapid anomaly detection and faster root-cause resolution with Anodot

Anodot Finds “All the Anomalies Fit to Print” for Media Giant PMC

Penske Media Corporation (PMC) is a global media group of 22 brands (including Variety, Deadline, Hollywood Life and WWD) reaching about 179 million monthly active users and 101 million video views per month. The data team found Google Analytics’ alerting too manual and slow—requiring prior knowledge of what to watch—so important incidents such as referral spam, product bugs, SEO shifts and performance regressions were often discovered late.

PMC deployed Anodot to automatically learn normal metric behavior across Google Analytics and Search Console and surface anomalies with correlation to related data streams. Anodot uncovered referral spam, flagged a code push that increased image sizes and bounce rates, detected SEO ranking changes, and highlighted high-performing content—enabling faster fixes, protecting revenue, and informing editorial and business decisions without manual alert configuration.

Penske Media Corporation (PMC)

Andrew Maguire

PMC Head Data Scientist