Case Study: Starbucks improves mobile app UX with ANODA

Starbucks redesigns its mobile app in 3 weeks with ANODA

Starbucks partnered with the UI/UX design agency ANODA to redesign its mobile application. The challenge was to add new features while preserving the corporate style and standard user functions. Specific goals included maximizing the use of versatile gift cards and providing a more convenient café search and ordering experience via maps.

ANODA executed a comprehensive solution that involved UX research, wireframing, and UI design. The agency expanded the capabilities of gift cards for use in both physical stores and the app and enhanced map integration for locating cafes and placing orders. The project resulted in the delivery of 50 screens over a 120-hour engagement, crafting a more intuitive and user-friendly purchasing experience for the Starbucks app.

Starbucks