Case Study: Louisiana Renaissance Festival boosts sales and reach with Anntoine Marketing + Design

Louisiana Renaissance Festival boosts overall sales 3.5% with Anntoine Marketing + Design

The Louisiana Renaissance Festival, a large annual immersive event in Hammond, faced the challenge of drawing a bigger crowd and improving its branding with a significantly reduced budget. They engaged the marketing and design vendor Anntoine Marketing + Design for a comprehensive solution involving branding, print media, and social media marketing.

Anntoine Marketing + Design developed new logos, programs, rack cards, and themed weekend branding to create a more dramatic and alluring identity. Despite using only 50% of the previous year's budget, their campaign was highly successful. The results included a 3.5% increase in overall sales, an 8.4% expansion of their social following, 546,000 website page views, and an accumulated online reach of 1.8 million people.

Louisiana Renaissance Festival