Case Study: Outwrite improves product launch communication with AnnounceKit

How Outwrite Successfully Promoted a Product Launch with AnnounceKit

Outwrite, a startup that creates an AI writing assistant, struggled to efficiently communicate new product launches and feature updates to its users, leading to low adoption of key paid features and user churn. They primarily relied on email, which had significant limitations. To address this, Outwrite sought a new communication tool and implemented AnnounceKit, a changelog and notification platform, to promote their new AI-powered paraphrasing tool.

By using AnnounceKit, Outwrite could deliver targeted, in-app updates that reached users directly within their editor. The solution enabled them to collect qualitative user feedback, reduce reliance on email, and increase engagement with their announcements long after publication. Outwrite also benefited from specific AnnounceKit features like segmentation, localization, and notification badges. The AnnounceKit implementation successfully helped the company better showcase product value and improve user communication.

Outwrite

Stacy Goh

Growth Marketing Manager