Case Study: Flair keeps users engaged with product updates using AnnounceKit

How AnnounceKit Helps Flair to Stay Engaged with Their Customers

Flair, a Munich-based IT company providing a customizable HR platform on Salesforce, faced a challenge in keeping its diverse user base informed of frequent product developments. They needed an effective way to communicate updates and make their complex product feel alive and trustworthy to customers. To solve this, they turned to the vendor AnnounceKit for its changelog and in-app notification solutions.

By implementing AnnounceKit, Flair gained a centralized system to publish release notes simultaneously to an in-app widget and a public changelog. This solution improved user engagement, provided valuable customer feedback, and delivered a feeling of constant development. The AnnounceKit platform’s segmentation, multi-language support, and Slack integration were specifically highlighted as key features that supported Flair's goals and simplified their communication process.

Flair

Evgenii Pavlov

Founder and CEO