Case Study: Visible improves product update promotion with AnnounceKit

Visible Found a Proven Workflow for Product Updates with AnnounceKit

Visible, an investor reporting platform, was struggling to effectively promote new product features and updates to its wide base of over 4,300 customers across six continents. This led to support inefficiencies, as customers were often unaware that features they requested already existed. To address this challenge, Visible turned to AnnounceKit to find a better solution for logging and announcing product launches.

By implementing AnnounceKit, Visible established a central feed that became its customers' source of truth for new features. The vendor's solution, which included standalone feeds, widgets, and an Intercom integration, provided a proven workflow that saved the Visible team time and effort. This eliminated the previous problem of customers asking for existing features, successfully promoting their work and improving new product adoption.

Visible

Matt Preuss

Marketing Operations Manager