Case Study: iVent Improves Open Rates by 50% with AnnounceKit

How iVent Improved Its Open Rate by 50% with AnnounceKit

The UK-based virtual events company iVent faced a challenge in efficiently communicating product updates to its rapidly expanding customer base. As a fast-growing SaaS company, their previous methods, such as Mailchimp campaigns, were time-consuming and suffered from low engagement and deliverability issues. They needed a better way to ensure all their customers stayed informed, which led them to the vendor AnnounceKit.

By implementing AnnounceKit, iVent gained a comprehensive solution for delivering updates via email and an online portal. This integration significantly improved their communication; email open rates skyrocketed from 10-15% to between 40-50%. Furthermore, their active subscriber list grew by 35%, demonstrating the measurable success of using AnnounceKit to enhance customer engagement and transparency.

iVent

Nikita Ovcinnikovs

Product Manager