Case Study: Met-Pro Corporation generates 1,800+ qualified leads with Annodyne

Met-Pro Corporation generates 1,800+ leads with Annodyne

The customer, Met-Pro Corporation, a global provider of product recovery and pollution control technologies, faced the challenge of raising awareness and generating leads among highly specialized professionals across disparate markets. The vendor Annodyne addressed this by implementing a digital strategy that included their Annotrak™ product to capture prospect intent.

Annodyne's solution involved a three-phase digital overhaul: consolidating seven websites, deploying targeted search campaigns using their Conversion Optimization Management (COM) framework, and integrating Annotrak™ for data capture. This strategy generated over 1,800 qualified leads, averaging 149 per month, and sparked interest from major enterprises like IBM, Boeing, and GE.

Met-Pro Corporation