Case Study: Lauran Star Commands Higher Speaking Fees with Annie Jennings PR Website Redesign

Lauran Star commands higher speaking fees in 1 year with Annie Jennings

Lauran Star, an executive coach and professional speaker, faced the challenge of an outdated website that undermined her credibility and caused her to be negotiated down on her speaking and consulting fees. To appear more professional and command her true value, she enlisted vendor Annie Jennings PR for a website redesign and brand positioning service.

The solution implemented by Annie Jennings PR, through designer Meridith, was a complete, polished website that served as a central hub for Lauran's brand. The results were immediate; Lauran reported a significant increase in prestige and the ability to command higher fees without negotiation. Annie Jennings PR's work enabled her to secure speaking engagements at her stated rate, directly increasing her revenue and advancing her business.

Lauran Star