Annie Jennings
35 Case Studies
A Annie Jennings Case Study
Fullistic, an organization dedicated to helping people achieve happiness and peace, faced the challenge of promoting a new book and building a lasting platform. The company's CEO, Robin Silverman, sought a public relations firm that could guarantee significant media results, a promise other agencies were unwilling to make. She turned to vendor Annie Jennings PR for their guaranteed radio publicity campaign.
Annie Jennings PR implemented a performance-based publicity model, guaranteeing 12 major radio interviews. The solution included unlimited media training to refine the author's message. The campaign dramatically exceeded expectations, securing 15 interviews that aired on over 1,200 stations, including major networks like FOX News Radio and CBS. This resulted in the sale of hundreds of books and provided valuable content for the author's website and social media, significantly boosting her credibility. Annie Jennings PR was praised for its commitment and exceptional results.