Case Study: a Fortune 500 management consultant achieves major media coverage with Annie Jennings PR

Fortune 500 Companies’ Gregg Ward reaches millions on Westwood One and lands Fox News, WSJ, and Fortune with Annie Jennings

The customer, a management consultant working with fortune 500 companies, sought a publicity campaign to promote his new book and enhance his professional visibility. He chose the vendor, Annie Jennings PR, due to a prior successful experience and was drawn to their unique guaranteed pay-for-placement publicity and marketing program.

Annie Jennings PR implemented their "ladder strategy," starting with local TV bookings to build credibility before securing major national media placements. The results were extensive coverage in outlets like Fox News, The Wall Street Journal, and Fortune. The consultant leveraged this success by showcasing the media placements on his website and social channels, significantly boosting his credibility and leading to new client inquiries.