Case Study: Dr. Steve Ruskin achieves major national media exposure with Annie Jennings PR

Dr. Steve Ruskin reached over 650 stations with Annie Jennings

Dr. Steve Ruskin, an author and historian, sought effective publicity for his new book but lacked experience working with a publicist. He needed a professional PR firm to secure high-quality media placements and provide expert guidance. He chose to work with Annie Jennings PR for their radio and pay-for-performance print publicity campaigns.

Annie Jennings PR implemented a comprehensive media campaign for Dr. Ruskin, which included extensive media training. The team secured him interviews on major outlets like USA TODAY, Newsweek, and CBS Radio. The results were significant, with Dr. Ruskin completing 18 radio interviews that aired on over 650 stations. He reported a major boost in confidence and felt the investment with Annie Jennings PR provided tremendous value and a strong return.