Case Study: Col. Cedric Leighton builds a major TV correspondent brand with Annie Jennings PR

Annie Jennings PR helps Annie Jennings land 26 years of military expertise in hundreds of TV and radio appearances

The customer, Colonel Cedric Leighton, a retired military officer, sought to build a new career as a media commentator and expert consultant after 26 years of service. His challenge was establishing a national reputation and brand in his areas of expertise. He engaged the vendor, Annie Jennings PR, specifically for their Performance Publicity Campaign for TV shows and their top markets radio campaign.

Annie Jennings PR implemented a strategic publicity campaign to position Colonel Leighton as a military analyst, securing numerous media placements. The results were hundreds of interviews on major national and international TV and radio outlets, including CNN, Fox News, and the BBC. This media exposure significantly enhanced his reputation, directly growing his consulting business by attracting clients from both foreign and domestic governments and private industry, and leading to speaking engagements at international conferences.

Annie Jennings PR