Case Study: Uppercut Deluxe achieves global supply chain visibility with Annexa and NetSuite

Uppercut Deluxe expands across 4 countries with Annexa

The customer, Uppercut Deluxe, a global men's grooming brand, faced challenges scaling its complex operations due to system roadblocks. They had a global NetSuite instance but lacked the internal expertise to build a tailored B2B eCommerce platform. They turned to the vendor, Annexa, for its specialization in NetSuite SuiteCommerce Advanced.

Annexa implemented a B2B web store on the SuiteCommerce Advanced platform, which was natively integrated with NetSuite. This solution provided a consistent and tailored shopping experience for business buyers, optimized operational efficiency, and reduced sales and support requests. The results for Uppercut Deluxe included complete global supply chain visibility, a unified B2B selling platform, and expanded operations across four countries.

Uppercut Deluxe