Case Study: Uppercut Deluxe achieves global B2B growth with Annexa

Uppercut Deluxe cuts through global markets with NetSuite and Annexa

Uppercut Deluxe, a global manufacturing, distribution and eCommerce business, faced the challenge of managing complex order and fulfillment processes across wholesale, manufacturing, marketplaces and direct-to-consumer channels. To support this growth, Uppercut Deluxe engaged Annexa and NetSuite to upgrade its foundational systems with a B2B web store on SuiteCommerce Advanced.

Annexa implemented a NetSuite-powered B2B platform that gave business buyers and distributors a tailored shopping experience, with native quote-to-order conversion, automatic volume discounts, and a self-service portal for invoices, balances and payments. The result was improved operational efficiency, faster fulfillment, reduced sales and support requests, and unified B2B selling across 4 countries: Australia, the US, Canada and the UK.

Uppercut Deluxe

Zac Schutt

Global Finance and IT Manager