Case Study: Telegram Co. achieves a fully connected retail ecosystem with Annexa and NetSuite

Telegram Co. unifies 4 Shopify sites and 9 stores with Annexa

Telegram Co., a premium stationery and lifestyle brand supplier, faced significant challenges scaling its operations due to inefficient in-house integrations between its NetSuite ERP, Shopify websites, and retail stores. Manual processes for refunds and returns caused delays, stock inaccuracies, and unreliable reporting. To overcome these roadblocks, they engaged vendor Annexa for its expertise in integrations and development.

Annexa implemented a streamlined solution using Celigo iPaaS to fully connect Telegram Co.'s tech stack. This automated key processes, enabling real-time inventory updates and seamless data flow from all sales channels into NetSuite. The results eliminated manual intervention, improved data accuracy, and provided the scalability to easily add new retail stores and subsidiaries, fueling the company's growth.

Telegram Co