Case Study: T2 Tea achieves rapid omni‑channel global expansion with Annexa's NetSuite ERP transformation

T2 Tea - Customer Case Study

T2 Tea, an Australian tea retailer that had expanded to more than 80 stores across four countries with growing retail, wholesale and e‑commerce channels, engaged Annexa to transform its core enterprise architecture. An in‑flight e‑commerce platform rollout exposed the need for a more agile, scalable core system, so T2 selected Annexa to lead a NetSuite‑based ERP transformation to enable rapid omni‑channel global expansion.

Annexa implemented a NetSuite ERP solution, working side‑by‑side with T2 to deliver an integrated, boutique‑appropriate but scalable core platform in six months. The solution created a single source of truth and end‑to‑end visibility of inventory, supply and financials across channels and countries, enabling T2’s continued global growth and ability to support high sales volumes (enough tea sold per month to make over 9 million cups). Annexa’s rapid delivery and hands‑on approach were key to achieving these outcomes.

T2 Tea

Patrick Showyin

Supply Chain Director