Case Study: T2 achieves a leaner, more connected omnichannel platform with Annexa and NetSuite

T2 streamlines its tech stack over 10 years with Annexa

T2, a global lifestyle brand specializing in tea, faced the challenge of managing complex growth across its retail, wholesale, and ecommerce channels. Their evolving strategy demanded a simpler, more connected technology foundation to handle global fulfilment and provide real-time inventory visibility. They partnered with Annexa for its NetSuite ERP expertise to build a unified platform.

Annexa implemented and optimized NetSuite as the core of T2's ecosystem, ensuring it acted as the single source of truth. This solution provided the stable foundation needed to simplify the surrounding tech stack, including a migration to Shopify Plus. The results included stronger inventory integrity across all channels, automated financial reconciliation, and a flexible platform that supports future omnichannel initiatives. Annexa's long-term partnership and deep understanding of T2's systems were crucial to achieving these outcomes.

T2