Case Study: Petdirect achieves omnichannel retail scale with NetSuite and Annexa

PetDirect scales omnichannel retail with Annexa and captures 60% of NZ online pet retail

Petdirect, a rapidly growing omnichannel pet retailer in New Zealand, faced significant operational challenges as it scaled. Its disconnected systems, including Xero for financials and Cin7 for inventory, created manual processes, unreliable inventory tracking, and slow financial reporting. This lack of integration became a major hindrance to its expansion into physical retail stores. To support its growth, Petdirect selected the vendor Annexa to implement Oracle NetSuite ERP.

Annexa implemented NetSuite to create a single, integrated system for Petdirect's finance, inventory, and sales operations. The solution provided real-time visibility, automated key processes, and seamlessly connected eCommerce with in-store POS systems. This resulted in accurate, transaction-level inventory tracking, smoother warehouse operations, and the scalability needed for further retail expansion. Annexa's agile implementation and ongoing partnership were credited as key to the project's success.

PetDirect