Case Study: MAAP Scales Global Retail Operations with Annexa and NetSuite

MAAP scales across 8 subsidiaries with Annexa and NetSuite

MAAP, a Melbourne-based cycling apparel retailer, faced significant challenges managing its rapid global expansion with a fragmented tech stack that relied on Xero and standalone systems. This setup lacked integration, created manual data work, and could not support multi-currency, multi-entity, or complex inventory management needed for its eight international subsidiaries. To overcome this, MAAP partnered with vendor Annexa for an implementation of NetSuite ERP and NetSuite OneWorld.

Annexa implemented a centralized NetSuite solution that provided MAAP with a single source of truth, streamlining financial consolidation, multi-currency conversions, and global inventory management across multiple third-party logistics providers. The results included drastically improved data accessibility, the elimination of manual processes and data duplication, and consistently accurate real-time inventory. Annexa's work, which included critical integrations via Jitterbit, equipped MAAP with a scalable platform to support its continued international growth.

MAAP