Case Study: Lighting Illusions unifies operations across Australia and Malaysia with Annexa and NetSuite

Lighting Illusions boosts dispatch capacity by 50% with Annexa

Lighting Illusions, a multi-store lighting retailer with operations in Australia and Malaysia, faced challenges with its disconnected technology stack. Using separate systems for retail, wholesale, and finance led to reporting delays, manual workarounds, and no centralized view of performance, which hindered its international growth. The company partnered with vendor Annexa to implement a solution using Oracle NetSuite ERP, NetSuite OneWorld, and NetSuite Warehouse Management.

Annexa implemented NetSuite to unify finance, procurement, and inventory, creating a single source of truth. The NetSuite Warehouse Management System (WMS) digitized fulfillment with barcode scanning and real-time tracking, significantly improving efficiency. This allowed the team to fulfill far more orders without additional staff, with the CTO noting they would otherwise need 50% more people. The solution also seamlessly integrated the Malaysian subsidiary, enabling centralized operations and consolidated reporting across both countries.

Lighting Illusions