Case Study: Elizabeth Machines achieves greater customer visibility and operational control with Annexa and NetSuite

Elizabeth Machines sews up operational success with NetSuite and Annexa

Elizabeth Machines, a multi-location business with 150 locations and four entities, was struggling to manage customer interactions and track where customers were in the sales and servicing cycle. Limited visibility into communications created confusion, and they needed a more connected system to improve service and support future growth. Annexa helped by implementing NetSuite, integrated with their existing CRM, to provide a modern cloud business solution.

With Annexa’s solution, Elizabeth Machines gained end-to-end customer visibility, easier access to past interactions, and a better way to manage sales and service workflows across branches. Annexa also deployed NetSuite Advanced Inventory, giving the team real-time inventory and order visibility across channels and helping speed accurate fulfillment. The result was improved customer satisfaction, stronger internal workflows, and a single source of truth that supports growth and better cross-sell/upsell opportunities.

Elizabeth Machines

Joel Skurrie

General Manager Business Development