Case Study: Boody scales global retail operations with NetSuite and Annexa

Boody processes Black Friday volumes smoothly in 9.5 months with Annexa

Boody, an Australian sustainable apparel brand, faced significant challenges managing its rapid international expansion and high-volume direct-to-consumer sales. With fragmented systems across different regions causing a lack of visibility and operational strain, especially during peak events like Black Friday, they turned to vendor Annexa for a solution. Annexa implemented NetSuite OneWorld as a global ERP, supported by iPaaS with Celigo for integrations.

Annexa designed a scalable technology foundation that unified Boody's financials, inventory, and sales order data across all global operations. The results were immediate, with the new system smoothly processing high order volumes from its first week. Most notably, the platform successfully handled the immense stress of the Black Friday Cyber Monday period without any performance issues, restoring operational confidence and providing a single source of truth for the business.

Boody