Case Study: Astoria Paper achieves real-time inventory visibility and streamlined operations with Annexa's NetSuite implementation

Astoria Paper - Customer Case Study

Astoria Paper, a family‑owned Australian distributor and retailer of food packaging and disposables with 30+ years in business, came to Annexa to replace an outdated MYOB system that left staff with poor stock visibility between store and warehouse, manual, weeks‑long processes, and no CRM or integrated website/accounting. They engaged Annexa seeking a modern ERP—NetSuite Mid Market—to support high‑volume inventory and future growth.

Annexa implemented NetSuite Mid Market as a single cloud database and provided on‑the‑ground, pre‑ and post‑implementation support, integrating operations and accounting. The solution eliminated duplicate data entry and batch delays, enabling real‑time data sharing, faster cross‑department collaboration and increased productivity, ad‑hoc reporting (e.g., popular product by customer), inventory visibility by location, and improved credit control—positioning Astoria Paper for scalable, digitally aligned growth.

Astoria Paper

Rob Alden

CEO