Case Study: Zenni Optical achieves 30,000+ product pins and highly qualified traffic with Annex Cloud

Zenni Optical Generated Over 30,000 Product Pins in Less Than 60 Days, Resulting In a Flood of Highly Qualified Traffic

Zenni Optical wanted to grow its online presence and generate revenue from social channels by leveraging its large fan base and highly visual eyeglasses catalog. To do that, Zenni Optical partnered with Annex Cloud, using its social commerce tool to run a Pinterest-focused “Pin It to Win It” campaign.

Annex Cloud implemented two contests over two months, where shoppers who pinned Zenni Optical products were entered to win them. The campaign generated more than 30,000 product pins, drove thousands of highly qualified visitors back to Zenni Optical’s site, and collected customer email addresses for future marketing.

Zenni Optical

David Varnai

Ecomm. Marketing Manager