Case Study: Vivo Barefoot achieves 10:1 ROI and 38% monthly order growth with Annex Cloud

Vivobarefoot - Customer Case Study

Vivobarefoot, a British barefoot-shoe brand, engaged Annex Cloud to grow customers across ten country sites, boost digital word-of-mouth, and deepen loyalty while avoiding multiple vendors. Vivobarefoot implemented Annex Cloud’s modular advocate and loyalty platform — starting with Refer a Friend, Share and Save, and Social Login — supported by Annex Cloud’s fully managed services and a single dashboard for unified data.

Annex Cloud rolled out the solutions in phases and delivered strong, measurable impact: a 10:1 ROI, a 38% increase in monthly orders, and a 20% growth in the email list. Refer a Friend revenue jumped 556% (May–June 2016), referred friends convert at 32.1% versus a 3% site average, Social Login orders grew 563% with a 33.4% conversion rate, and Share and Save captured over 11,000 emails in six months — all enabled and managed by Annex Cloud.

Vivo Barefoot

Paul Walker

Head of eCommerce