Case Study: Skis.com boosts site traffic 20% and contest entries 51% with Annex Cloud social commerce solutions

Skis.com - Customer Case Study

Skis.com (Summit Sports LLC), an online ski equipment retailer, was facing the end of its contract with a Ratings & Reviews provider and needed a partner that could scale into broader social commerce. Skis.com sought Annex Cloud to replace and customize its Ratings & Reviews and Q&A tools, avoid multi-vendor integration headaches, work quickly within a tight budget and deadline, and act as an extension of their team.

Annex Cloud deployed its unified social commerce platform—implementing customized Ratings & Reviews, Q&A, and Onsite/Social Contests via a single admin and database—migrating 33,000 reviews and 10,923 Q&As in weeks and adding analytics and curation reports. The implementation drove more than a 20% increase in site traffic and a 51% year‑over‑year lift in contest entries, sped up curation workflows, improved Q&A response times, and led to ongoing rollouts of Loyalty, Visual Commerce, and Social Login by Annex Cloud.

Skis.com

Scott Touchette

Director of Technology