Case Study: Premiere Online Eyewear Retailing Company achieves 22:1 ROI and 749% lift in weekly referral revenue with Annex Cloud

Premiere Online Eyewear Retailing Company - Customer Case Study

Annex Cloud worked with a popular eyewear retailer that sells reading, prescription and sunglasses. The retailer had previously paired Annex Cloud’s Referral Marketing program with contests and gained thousands of shoppers, but after a rebrand and the decision to stop contests the referral program needed a refresh to recapture engagement, collect referred friends’ contact data, and improve conversion.

Annex Cloud upgraded the retailer to a newer version of its Referral Marketing solution, refreshed the creative (GIFs and colors), revised the user flow so referred friends must enter name and email before unlocking codes, and helped promote the program more prominently. Implemented in about a month, the changes led to huge gains: weekly referral orders +205%, referred shopper conversion +139%, weekly referral revenue +749%, review submissions +147%, overall revenue +107% in five months, and a 22:1 ROI for Annex Cloud’s solution.