Case Study: Palm Beach Jewelry achieves 6x conversion lift and 1.1M reach in 60 days with Annex Cloud

Palm Beach Jewelry - Customer Case Study

Palm Beach Jewelry, an online retailer of discounted jewelry and fragrances, needed a social partner to scale community-driven sales and identify its most influential advocates. In June 2012 they partnered with Annex Cloud to deploy social commerce programs — specifically Social Sharing and Social Engagement tools including Share and Save and Share and Win — with the goal of driving social shares and engagement back to palmbeachjewelry.com.

Annex Cloud implemented Share and Save (15% off + free shipping for referred clicks) and Share and Win ($100 gift card entries per share), and within 60 days Palm Beach Jewelry saw immediate ROI: visitors from Share and Save converted at six times the baseline, reach grew to over 1.1 million people, ~80% of incentivized shares were on Facebook while email shares generated 44% more revenue per share than Facebook, and the retailer identified its top sharers. Annex Cloud’s platform delivered measurable uplift in conversions, revenue per share, and audience reach.

PalmBeach Jewelry