Case Study: Ouidad achieves a 12% increase in repeat purchases and a 13% lift in average order value with Annex Cloud Loyalty & Social Login

Ouidad - Customer Case Study

Ouidad, THE CURL EXPERTS®, a haircare brand and salon network, needed to boost online engagement, convert fans into vocal advocates, and better connect e‑commerce with its brick‑and‑mortar salons. They engaged Annex Cloud as a full‑service partner to strategize, implement, market, and maintain solutions—primarily Annex Cloud’s Social Login and Customer Loyalty offerings.

Annex Cloud implemented Social Login (Facebook, Google, Amazon, PayPal integrated with Ouidad’s Magento platform) and a customized loyalty program with social trackable buttons, explicit opt‑in, and experiential rewards like flagship salon haircuts. In the year following launch, Annex Cloud’s solutions produced measurable gains: loyalty members’ AOV rose 13% vs. site average, repeat purchase rate increased 12%, reward redemption hit 28% (vs. a 9% industry average), and review submissions and referral/sharing engagement climbed.

Ouidad

Katrina Seitz

eCommerce Director