Case Study: Olympus America Inc drives 2000% photo uploads and boosts customer loyalty with Annex Cloud

Olympus America Inc - Customer Case Study

Olympus America, a leading consumer electronics maker known for cameras and optics, needed to expand its advocate marketing and customer loyalty programs and to tie social actions into its Olympus Rewards program. The team sought a full‑service vendor to deliver Social Login, Visual Commerce, Single Sign‑On, Trackable Social Buttons and a smooth, on‑timeline implementation—needs they selected Annex Cloud to meet.

Annex Cloud implemented a customized suite including Customer Loyalty, Visual Commerce, Trackable Social Buttons, Single Sign‑On and Social Login, building a photo gallery and 35 configurable loyalty actions (Magento‑based) that reward purchases, reviews, referrals and photo submissions. Results include Social Login adoption of ~20% of users, an interactive gallery with 12,000+ photos from 3,000+ photographers, photo uploads up ~2000% monthly, a 3‑month launch timeline, and dashboard reporting that ties photos to revenue—driving higher engagement, repeat purchases, lifetime value and ROI for Olympus America.

Olympus America Inc

Jennifer Schmell

Director, Web Strategy & Development