Case Study: Murad achieves 150,000+ loyalty members and an 18% conversion lift with Annex Cloud

Murad - Customer Case Study

Murad, the modern doctor skincare brand, faced fragmented customer experiences and siloed data because Ratings & Reviews, Questions & Answers, and Visual Commerce were provided by different vendors. Wanting a unified loyalty and advocate-marketing approach, Murad partnered with Annex Cloud to add a robust loyalty program and consolidate its customer-facing solutions.

Annex Cloud designed and launched Murad Beauty Rewards and integrated Ratings & Reviews, Questions & Answers, Social Login, Trackable Buttons and more, rewarding purchases and social actions and providing a customer loyalty dashboard. Since launch, Murad Beauty Rewards has grown to 150,000+ members and awarded over 16 million points; Social Login achieved an 18% conversion rate and 41% ROI, and many best-sellers now have 400+ reviews—results driven by Annex Cloud’s unified platform that boosted engagement, conversion and retention.

Murad

Van Vuong

SVP of e-Commerce & Digital