Case Study: Melissa & Doug achieves 123% ROI and 89% conversion with Annex Cloud Visual Commerce

Melissa & Doug - Customer Case Study

Melissa & Doug, a toy manufacturer preparing a site relaunch on Demandware, wanted to bring authentic customer photos into their digital hub and make that user-generated content shoppable. They engaged Annex Cloud to deliver a Visual Commerce solution that would capture and showcase customer photos and fit seamlessly with their new Demandware platform.

Annex Cloud designed, implemented and continues to moderate a customized Visual Commerce solution that pulls Instagram photos, accepts direct uploads, and creates flexible shoppable galleries integrated via Demandware pre‑integrations (working with systems integrator Born). In five months Melissa & Doug collected over 2,000 high-quality customer photos, saw an 89% conversion rate among Visual Commerce users and a 123% ROI, with Annex Cloud managing first-level moderation and dashboarding.

Melissa & Doug

Em Weingarten

Marketing Director