Case Study: MacKenzie-Childs achieves a 20% higher average order value and a 42% increase in purchase frequency with Annex Cloud

MacKenzie-Childs - Customer Case Study

MacKenzie-Childs, a handcrafted home decor brand, needed to boost customer retention and grow a community of brand advocates. They selected Annex Cloud to design a custom loyalty solution, leveraging Annex Cloud’s omni-channel loyalty, tiered rewards, and referral marketing capabilities to combat churn and meet revenue goals.

Annex Cloud implemented a tiered Customer Loyalty Program with omni-channel integration and a refer-a-friend system (25 points to referrers, 10% off for referees), plus points for purchases, social actions, subscriptions, and account creation. The Annex Cloud platform and customer success team drove measurable results: loyalty customers had a 20% higher average order value, 42% higher purchase frequency versus non-members, and 2,000 new subscribers from referrals.

MacKenzie-Childs

Larry Shaw

Chief Marketing Officer