Case Study: Brayola achieves 24% increases in average order value and purchase frequency with Annex Cloud

Leading Online Lingerie Retailer Increases Average Order Value and Purchase Frequency with Integrated Loyalty and Referral Marketing Solution

Brayola, a personal online bra shop, faced distracted consumers and heavy competition while trying to boost retention, increase repeat purchases, and drive advocacy through referrals. To design an effective loyalty and referral program and integrate multiple technologies and data sources, Brayola partnered with Annex Cloud and its customer marketing suite (loyalty, referral marketing, and user‑generated content) plus strategy and implementation services.

Annex Cloud designed and implemented the “Brayola Bra Club,” advised on ESP integration (Oracle Bronto), UI placement, email and referral best practices, and handled technical integrations with the commerce platform. Within four months Brayola exceeded ROI targets: loyalty members drove roughly 24% higher purchase frequency and ~24% higher average order value, monthly acquisition grew about 24% and rewards redemptions increased sales by ~3.5% per month — results Annex Cloud attributes to its strategy and platform.

Brayola