Case Study: Large Specialty Healthcare Company achieves 25% reduction in discounts and 70% physician enrollment with Annex Cloud

Large Specialty Healthcare Company - Customer Case Study

Client B is a large specialty healthcare company offering over‑the‑counter and prescription pharmaceuticals that wanted to launch a physician loyalty program. Their challenges included capturing busy physicians’ attention amid heavy competition and reducing discounting without losing engagement, so they turned to Annex Cloud and its loyalty expertise to design a long‑term incentives program.

Annex Cloud implemented a physician‑focused loyalty solution that used long‑term incentives to drive engagement and lower reliance on price discounts. The program produced measurable results: a 25% decrease in discounts, 70% of business customers enrolled, a 6% increase in customer spend, and an 8% increase in customer lifetime value.