Case Study: Group, Inc. achieves higher conversions and digital sales-team engagement with Annex Cloud Q&A

Group, Inc. - Customer Case Study

Group, Inc., a leader in Christian ministry publishing, needed to improve customer interactions on Group.com and better leverage its sales team’s product expertise across digital channels. They selected Annex Cloud’s Questions and Answers solution—pre-integrated with Kibo—to bring real-time, expert responses onto product detail pages and reduce friction in the buying process.

Annex Cloud delivered an out-of-the-box Q&A implementation with Kibo integration, design support, and a dedicated Customer Success lead; product experts now receive real-time alerts and answer shopper questions via the admin daily. Since going live, Group, Inc. reports enriched customer interactions, increased conversions, and streamlined mobile and admin workflows, with Annex Cloud’s support enabling a seamless launch and easy future expansion to loyalty.

Group, Inc.

Andy Brazelton

Director of eCommerce and Digital Marketing