Case Study: E-Cigarette Retailer achieves 35.8% reward redemption and 38% Social Login conversion with Annex Cloud

E-Cigarette Company - Customer Case Study

E-Cigarette Retailer, a leading online destination for personal vaporizers and e-cigarette gear, needed a loyalty program and social login to boost retention, increase repeat purchases, and capture richer customer data. After evaluating vendors, they chose Annex Cloud for its unified platform and pre-integrated solutions to combine loyalty with social login and other engagement tactics.

Annex Cloud implemented its Customer Loyalty and Social Login solutions (integrating with BigCommerce and MailChimp), offering implicit point-earning for actions like account creation, purchases, referrals, newsletter signups, and social follows, plus one-click login via Facebook, Google+ and Amazon. Since launch, the program has grown to over 60,000 members with more than 59 million points earned, a 35.8% reward redemption rate (vs. a 9% industry standard), a 38% conversion rate among Social Login users, and social graph data on ~38,000 customers — delivering faster checkout, higher engagement, and stronger retention for the retailer thanks to Annex Cloud.