Case Study: Orange achieves brand consistency and faster asset access with Annertech and Drupal

Orange migrates 35k users with Annertech and serves 100% of assets direct from the DAM

Orange, a large French telecommunications company, needed to maintain brand consistency across its vast multinational operations. Its existing brand portal suffered from performance issues, an obsolete CMS, and challenges in integrating its external Digital Asset Management system and numerous APIs. Annertech was engaged to redevelop the site using Drupal to create a more collaborative and scalable business tool.

Annertech implemented a solution that integrated the MasterMedia DAM and other APIs into a new Drupal website. They built a custom React front-end for the asset library to optimize performance and used Drupal’s Layout Builder and Group module to facilitate fine-grained access control and personalized content for different user communities. This resulted in a fast, user-friendly repository where 35,000 users now have seamless access to over 12,000 assets served directly from the DAM, empowering employees and partners to tell the Orange story coherently.

Orange