Case Study: Gfinity boosts engagement and monetization with Aniview Vertical Player

Gfinity boosts average session duration 13% with Aniview

Gfinity, a major name in gaming and esports, faced the challenge of losing audience engagement and session depth as readers left its site for social media platforms. To increase on-site engagement, create premium video inventory, and unlock new monetization without rebuilding its editorial experience, Gfinity partnered with Aniview.

Aniview implemented its Vertical Player, a social-style, swipeable video feed embedded directly into Gfinity's own pages. This solution allowed the audience to stay on-site while engaging with content. The impact was significant, with Aniview helping to drive a 13% increase in average session duration, a 22% increase in CPM performance, and an 18% higher fill rate.

Gfinity