Case Study: Vertex Pharmaceuticals Reimagines Patient Stories with Animation by Animus Studios

Vertex Pharmaceuticals brings patient stories to life remotely with Animus Studios during COVID-19

Vertex Pharmaceuticals, a pharmaceutical company, faced the challenge of capturing authentic patient stories to highlight their impact during the COVID-19 pandemic, which limited in-person filming. To overcome this, they partnered with vendor Animus Studios to use an animated video series as a solution.

Animus Studios captured patient interviews remotely and developed a hand-made, organic animation style to bring these stories to life with human nuance and emotion, avoiding distracting gimmicks. The solution successfully redefined how Vertex tells patient stories, fostering greater empathy and visually profiling the impact of science through a patient's lens.

Vertex Pharmaceuticals