Case Study: Mighty Leaf Tea quadruples marketing video output with Animoto

Mighty Leaf Tea used Animoto to quadruple its marketing video output

Mighty Leaf Tea, a specialty tea manufacturer, was struggling to produce enough social video content — their web producer was creating one high-quality video a month using Adobe Premiere and After Effects, which was too slow to meet marketing goals. To scale production, Mighty Leaf Tea turned to Animoto and adopted Animoto’s Marketing Video Builder to streamline video creation.

Using Animoto’s Marketing Video Builder, Mighty Leaf cut production time dramatically (turning a four-hour job into about one hour, saving roughly three hours per video) and ramped output by 400% — moving from one video a month to roughly one a week. Animoto’s solution produced social-optimized, editable-from-anywhere videos, helped secure internal approval for a broader video program, and increased customer engagement.

Mighty Leaf Tea

Tom Smallhorn

CMO