Case Study: Mari Smith boosts Facebook engagement with Animoto

Mari Smith drives 45,586 views and 157% more traffic with Animoto

Mari Smith, a Facebook marketing expert and digital influencer, faced the challenge of needing to quickly create and share video content to discuss a time-sensitive Facebook algorithm update. She turned to Animoto to produce a professional, timely video that would engage her audience while the news was still relevant.

Using the Animoto video creation service, Mari was able to assemble a video with big text for sound-off viewing on the same day the news broke. After posting it, she later boosted the successful post. The video achieved 45,586 views and significant engagement. In a related campaign using Animoto, a video promoting a blog post drove 157% more traffic than a similar post without video, demonstrating the tool's impact.

Mari Smith