Case Study: WV Skydivers achieves 9X bookings and $10,780 in new revenue with Animoto

How Video Drove $10,000+ in New Bookings for this Adventure Company

WV Skydivers, a family-friendly skydiving drop zone, needed to maximize end-of-season bookings and experimented with a Facebook video ad created using Animoto’s Marketing Video product to drive attention and sales.

Using Animoto, they repurposed existing jumper footage into short ad variations, targeted people within 50 miles via Facebook Ads Manager, and ran a small A/B test (spent $111.26). The campaign lifted weekly website visits from 205 to 1,287, generated 79 calls and 49 bookings (about $10,780 in attributed revenue), and produced 5× more calls, 6× more visits and 9× more bookings—effectively filling August and increasing on-site add‑on sales.

WV Skydivers

Ellen Weed

Social Media and Video Content Manager